Direct orders, full tables, loyal regulars.
Zomato and Swiggy keep 25–30% of every order and own the customer. Your own site, your own WhatsApp, your own loyalty are the only levers you actually control. We build that direct-to-diner stack so aggregator dependence stops growing.
In one paragraph: what does Ampex build for restaurants?
Direct-order sites, table-booking flows and local-SEO for restaurants, cafés, cloud kitchens and F&B chains.
What makes restaurants hard right now
Aggregator commissions crush margins
A 20–30% cut on each order plus 'featured' ad spend means you're profitable on dine-in and break-even on delivery.
You don't own the customer
Zomato and Swiggy don't hand over numbers or emails, so re-marketing to a happy diner is impossible.
Google & Maps is where dine-in starts
70% of walk-ins search 'best biryani near me' first — but most restaurants haven't touched their Google profile in months.
Reservations still leak to phone tag
Missed calls at peak hours = lost covers. There's no digital-first way to book a table on your own domain.
How we fix it
Direct-order site with 0% commission
Menu, add-ons, delivery zones, UPI + Razorpay — routed straight to your POS or WhatsApp with real-time updates.
Reservation + waitlist system
Reserve-with-Google, on-site booking and SMS confirmations so peak Fridays don't rely on a landline.
Local SEO that owns the intent
Google Business Profile optimisation, category-rich menu pages and geo-keyword pages for each outlet.
WhatsApp loyalty & broadcasts
Opt-in offers, birthday coupons and new-menu blasts on WhatsApp Business — with tracked redemption codes.
- 18%
- of monthly orders migrated to zero-commission direct site
- 4.6★
- average Google rating after review capture
- 2.2×
- repeat orders from WhatsApp broadcasts
Services we bring to restaurants
Web Design & Development
Websites engineered as lead-generation systems, not online brochures.
Explore Web design →E-commerce & Apps
Stores and apps that sell more and cost less to run — UPI, GST, WhatsApp built-in.
Explore E-commerce & apps →Digital Marketing
SEO, AEO, and paid ads measured against real revenue.
Explore Digital marketing →
Technologies we use in restaurants
No lock-in — we pick tools that already integrate with your existing systems and the vendors your industry actually uses.
- Direct-order storefront on Vite/TanStack
- Petpooja / Rista / DotPe POS integration
- Razorpay + UPI
- Google Business Profile API
- WhatsApp Business API broadcasts
- Meta + Google location extensions
Related case studies
Selected engagements from the service lines most relevant to restaurants.
- Case studies · E-commerce & apps
E-commerce & Apps — real engagements
See how we scoped, delivered and measured e-commerce & apps projects that map to restaurants realities.
Read e-commerce & apps case studies → - Case studies · Digital marketing
Digital Marketing — real engagements
See how we scoped, delivered and measured digital marketing projects that map to restaurants realities.
Read digital marketing case studies →
Restaurants — FAQs
- Can direct orders work alongside Swiggy/Zomato?
- Yes — most clients keep both. Direct handles regulars and larger orders where commissions hurt most; aggregators keep bringing new discoverability at a known cost.
- Do you integrate with our POS?
- We integrate with Petpooja, Rista, PosBytz and DotPe most commonly — direct-site orders drop straight into your kitchen printer, not a separate tablet.
- Do you handle multiple outlets?
- Yes. One brand site with outlet-specific menus, delivery zones and payment routing; each manager sees only their own orders and reports.
- Can you help with Google reviews?
- We set up review-request cards on tables and post-order thank-you flows with a Google review CTA, plus response templates for negative reviews.
Services that pair with this work
Recent engagements in the same space
Industry playbooks that share this stack
- Healthcare playbook
Websites, automations and marketing built around patient trust, appointment volume and DPDP-safe records.
- Real Estate playbook
Project microsites, CRM-connected lead capture and paid media built for RERA-compliant real-estate sales cycles.
- Education playbook
Admissions microsites, parent-facing funnels and counsellor automation for schools, coaching centres and edtech.
Own your diners. Stop renting them from aggregators.
Tell us your outlets and current order mix — we'll reply with a fixed ₹ plan to start pulling orders direct within 30 days.