Positioning-led sites for lawyers, CAs, consultants & agencies.
Clients don't pick a firm from a services list — they pick from a point of view. Winning inbound in law, CA, consulting or agency work means publishing sharp insight, then instrumenting the site to catch and qualify the person who read it. That's what we build.
In one paragraph: what does Ampex build for professional services?
Authority-driven sites, SEO and lead systems for law firms, CAs, consultants and boutique agencies.
What makes professional services hard right now
'Full-service' sites don't convert
Long menus of practice areas or services signal 'we'll take anything', which reads as 'we're not specialists at anything'.
Google favours expertise, not brochures
E-E-A-T-driven ranking now rewards named authors, structured insights and citations — not stock imagery and mission statements.
Referrals are unpredictable
Great work generates great referrals, but without a content and search engine, growth is completely dependent on partner rolodexes.
Compliance limits creative
BCI rules for lawyers, ICAI for CAs, SEBI for RIAs — the copy that would convert on a startup site would draw a notice here.
How we fix it
Positioning-first site
Home, practice pages and service pages built around a clear ICP and point of view, not a generic list of everything you could do.
Insight engine with SEO built in
A publishing workflow — briefs, author bios, Article schema, internal linking — that compounds into ranking assets, not one-off blog posts.
Lead qualification without a form wall
Progressive intake, calendar routing and instant WhatsApp/email response for enquiries that pass a scoring filter.
Compliance-safe copy
Frameworks that stay inside BCI / ICAI / SEBI advertising restrictions while still reading like a modern brand, not a 2004 firm profile.
- 4.8×
- organic-search enquiries in 9 months
- 63%
- of inbound enquiries pre-qualified before first call
- <12h
- response SLA on qualified leads
Services we bring to professional services
Web Design & Development
Websites engineered as lead-generation systems, not online brochures.
Explore Web design →Digital Marketing
SEO, AEO, and paid ads measured against real revenue.
Explore Digital marketing →AI Automation & Systems
AI agents and n8n workflows that quietly reclaim 20–40 hours a week.
Explore AI automation →
Technologies we use in professional services
No lock-in — we pick tools that already integrate with your existing systems and the vendors your industry actually uses.
- TanStack Start + MDX insights
- Author + Article schema (E-E-A-T)
- Cal.com / HubSpot Meetings
- Zoho CRM / HubSpot
- n8n for enquiry routing
- Loom + video-first pitch pages
Related case studies
Selected engagements from the service lines most relevant to professional services.
- Case studies · Web design
Web Design & Development — real engagements
See how we scoped, delivered and measured web design projects that map to professional services realities.
Read web design case studies → - Case studies · Digital marketing
Digital Marketing — real engagements
See how we scoped, delivered and measured digital marketing projects that map to professional services realities.
Read digital marketing case studies →
Professional Services — FAQs
- Do you follow BCI / ICAI advertising rules?
- Yes. We keep firm sites within BCI advocacy rules and ICAI's tighter CA advertising guidelines — no 'best', no comparative claims, no solicitation language, structured around insights instead of selling.
- Can you write insights for us?
- We ghostwrite in-house or work alongside your partners as editors — briefs are drafted from your notes, then reviewed line-by-line before publish. Nothing goes live without a named author sign-off.
- Do you build for boutique or full-service firms?
- Both, but we tend to add most value to boutiques and specialised practices — the sharper the ICP, the harder our positioning-first approach can push.
- Do you integrate calendars and CRM?
- Yes. Qualified enquiries get a direct calendar link (Cal.com, HubSpot Meetings, Google) and land in your CRM with all context — form fields, source page, session recordings on request.
Services that pair with this work
Recent engagements in the same space
Industry playbooks that share this stack
- Healthcare playbook
Websites, automations and marketing built around patient trust, appointment volume and DPDP-safe records.
- Real Estate playbook
Project microsites, CRM-connected lead capture and paid media built for RERA-compliant real-estate sales cycles.
- Education playbook
Admissions microsites, parent-facing funnels and counsellor automation for schools, coaching centres and edtech.
Turn your point of view into pipeline.
Tell us your practice area and ICP. We'll respond within 1 working day with a positioning-first plan and a fixed ₹ scope.