Complete digital business setup for a B2B manufacturer
A 20-year-old precision-parts manufacturer still ran on phone calls, paper ledgers, and informal WhatsApp quotes — with no online presence, CRM, or centralised quotation history.
- Inbound enquiries now tracked end-to-end Inbound enquiries now tracked end-to-end: 100%
- Faster quote turnaround Faster quote turnaround: 3×
- Qualified pipeline in first quarter Qualified pipeline in first quarter: ₹14L+
- From kickoff to live online presence From kickoff to live online presence: 5 weeks
- React
- Supabase
- n8n
- Razorpay
- Google Workspace
- Meta Pixel
- Client industry
- B2B precision-parts manufacturing
- Timeline
- 5 weeks · Setup sprint · fixed price
- Technology stack
- React, Supabase, n8n, Razorpay, Google Workspace, Meta Pixel
The company had built its reputation through direct relationships, but new buyers could not find them online. Every RFQ had to be rebuilt from memory or old WhatsApp messages. The sales team had no shared pipeline, no follow-up reminders, and no visibility into why deals were lost. Quarterly reviews were guesses because there was no record of what had been quoted or promised.
- Make the company discoverable on Google and LinkedIn for its part categories.
- Standardise RFQ intake so every enquiry lands in one shared pipeline.
- Cut quote turnaround from 2–3 days to under 24 hours.
- Give leadership a single dashboard for pipeline, wins, and lost-reason data.
- Week 1 · Discovery
Audited existing catalogues, WhatsApp threads, and paper ledgers; interviewed the sales team about how deals actually get closed.
- Week 2 · Foundation
Registered the branded domain, set up Google Workspace, and rebuilt the product catalogue with clean naming and specs.
- Weeks 3–4 · Website + RFQ engine
Shipped the corporate website with per-category RFQ forms and a WhatsApp-first enquiry flow that also writes to the CRM.
- Week 5 · CRM + go-live
Configured the pipeline, follow-up nudges, and reporting; trained the sales team; cut over the old WhatsApp-only enquiry number.
- Product data existed only in a mix of PDFs and printed catalogues — a full re-typing and spec-cleanup pass was needed.
- The senior sales team was WhatsApp-native and resisted a CRM until the pipeline mirrored their existing mental model.
- Historical enquiry data was unrecoverable; the team started with a clean slate rather than a migration.
- B2B website + RFQ engine. A corporate site with a product catalogue, instant RFQ forms, and a WhatsApp-first enquiry flow so buyers could discover and reach the company in seconds.
- Lightweight CRM with follow-up discipline. Every enquiry is logged, RFQ-to-order status is tracked, and the system nudges sales reps before deals go cold.
- Business-ready foundation. Branded domain, Google Business Profile, Google Workspace, analytics, and a clean e-invoice-ready data structure for future accounting integration.
Not published. This engagement is under NDA. We can arrange a reference call with the client at proposal stage — we do not publish paraphrased or synthesized quotes.
- For legacy manufacturers, adoption depends on the CRM matching WhatsApp habits, not the other way round.
- A clean product catalogue is worth more than a fancy website — it is the asset the sales team uses every day.
- 'No historical data' is often a feature: the new pipeline starts trustworthy on day one.
Illustrative workflow example. Named client case studies are shared on request where permitted.