Straight answers, not sales pitches.

Every comparison here is written for someone about to sign a cheque — pricing ranges, decision matrices, honest cons, and a clear recommendation. No affiliate links, no vendor bias.

• Ecommerce platforms

  Shopify vs WooCommerce

  Pick Shopify if you want to launch fast, run a straightforward D2C catalog and treat the platform as a paid-for service. Pick WooCommerce if you already run WordPress, need deep customisation, or want full ownership of the stack. Most brands under ₹5 crore in yearly revenue are better off on Shopify; teams with unusual workflows or heavy content SEO usually do better on WooCommerce.

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• Website platforms

  WordPress vs Custom-built website

  Choose WordPress when the site is content-first (blog, marketing, brochure, small ecommerce) and needs to be edited by non-technical people. Choose a custom-built site when the product is the site — a SaaS, a booking flow, an app-like dashboard, or anything where every page needs bespoke UX. WordPress wins on speed and cost; custom wins on performance, ownership and long-term flexibility.

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• Mobile app frameworks

  Flutter vs React Native

  Choose Flutter for pixel-perfect UI, animation-heavy apps and teams that want one language (Dart) for iOS and Android. Choose React Native if you already have a React web team, need deep native module reuse, or want the largest hireable talent pool. Both ship real production apps at scale; the decision is usually team fit and design ambition, not raw capability.

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• Delivery model

  Agency vs Freelancer

  A freelancer is right for small, single-discipline work with a fixed scope — a landing page, a plugin, a one-off design. An agency is right when work spans design, development, SEO and content, when timelines matter, or when the site is critical to revenue. Freelancers are cheaper and faster on day one; agencies reduce risk when things go sideways.

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• CRM & internal tools

  Custom CRM vs SaaS CRM

  Buy a SaaS CRM (HubSpot, Zoho, Pipedrive, Salesforce) if your sales process looks like every other company's — leads, deals, follow-ups, reports. Build a custom CRM only when your workflow is a competitive advantage the SaaS can't model, when per-seat pricing gets absurd at your scale, or when data residency and integrations force it. For most SMBs under 50 sales users, SaaS wins on total cost.

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